Ever been spellbound by love?
For Fall-Winter 2024, Versace Jeans Couture is back with a mesmerizing campaign titled ‘Trance Therapy’—a journey into the irresistible allure of falling in love. This season, the collection unveils pieces that capture a dreamy, otherworldly magic, pulling us into a world where love is both nostalgic and thrilling, tender yet electrifying.
Under the visionary direction of Jeroen Dankers, the campaign reveals a three-part love story that reimagines romance as an intoxicating dance. Two souls encounter each other through flashes of closeness and magnetic attraction. Each fleeting connection leaves them lost in thought, wandering through surreal landscapes alone or surrounded by friends and strangers. In the end, they meet again in a trance-like embrace, capturing the dizzying highs of a love that feels both supernatural and timeless.
Shot by Alberto Pelayo, the visuals transport us to enchanted landscapes where models wear key pieces from the collection. This season’s designs tell a darkly enchanting fairytale, balancing fluid, sensual silhouettes with graphic motifs like the iconic Chromo Barocco. Distressed textures and florals evoke the thrill of running through mystical, overgrown woods, with prints that suggest mossy trails and hints of wild romance.
It’s a collection that speaks to the fashion romantic—a perfect blend of mystery, passion, and fantasy.
Photographer: Alberto Pelayo
Director: Jeroen Dankers
Starring: Matthias El Koulali, Ajah Angau and Lulu Wood
Stylist: Allegra V. Beck
Makeup Artist: Giuly Valent
Hair Stylist: Patty Bussa
For more information: Visit Versace Jeans
