The Squeeze, with its beautiful gathered details and its donut-shaped chain, is a bold and unique bag that takes its name from its characteristic soft handle. Made from soft and supple lambskin leather, the Squeeze was introduced in the Autumn-Winter 2023 campaign and runway collection.

The softness of the Squeeze bag’s lambskin leather allows for a gathered detail at the opening, while LOEWE’s craftsmanship is evident in its distinctive shape and ingenious donut-shaped chain. The innovative adjustable chain system can be hidden inside the gathered neck of the bag or pulled out to wear it over the shoulder or crossbody. The chain, made from a gold-plated stainless steel and aluminum alloy specially developed for lightness, also features jewelry-inspired clasps that can be adjusted to any link, allowing the wearer to personalize its length.

With a sensual touch, the Squeeze’s lambskin leather has been specifically developed to be used without lining, contributing to its lightweight feel. The bag’s construction showcases the craftsmanship and attention to detail of the atelier, from the interior zip pocket to the leather trim that structures the base.

The Squeeze will be available from September 7th in small and medium sizes, in shades of Chalk, Chocolate, Oak, and Olive, in addition to the classic black and coast blue. A limited edition in Black Python and crocodile skin will be available in select stores. All bags feature the subtly engraved LOEWE logo in gold on the base and a detachable golden Anagram at the end of the chain.

The release of the Squeeze is commemorated with a campaign photographed by David Sims and featuring actress and Global Brand Ambassador Taylor Russell, star of Luca Guadagnino’s Bones and All (2022), and iconic Chinese actress Tang Wei.

With its distinguished appearance and sophisticated attitude, the Squeeze is not just a novelty in the world of bags, but a statement of intent.