RIMOWA, established in Germany in 1898, is a leading global brand renowned for its high-quality luggage. The latest brand campaign, ‘Never Still 4,’ marks an important milestone in RIMOWA’s journey in the realm of travel. Over the years, RIMOWA has partnered with notable figures who embody personal progress and a passion for exploration. The ‘Never Still’ campaign’s fourth chapter highlights the captivating stories of exceptional individuals who view travel as an avenue for personal growth and transformation.

Sir Lewis Hamilton, a world-class athlete with a rich history of globetrotting in Formula 1, continues to embrace new experiences with an open heart. Global superstar Rosé brings a unique perspective to the concept of home and the true meaning of purposeful travel. Football prodigy Kylian Mbappé, known for his exemplary achievements on and off the field, has become a catalyst for positive change among young people worldwide.

These global icons’ progressive mindsets and purposeful travels create a ripple effect that propels both themselves and the world forward. Adding to the campaign’s allure is the resonating music composed by the globally renowned artist, Hans Zimmer. Zimmer’s exceptional talent brings a touch of German excellence and artistry to the campaign, crafting bespoke tracks that beautifully capture the essence of the campaign—all of which inspire individuals to explore the world and be moved by it.