Herdes is a leading international travel and fashion publication, inspiring a creative, nomadic and styleleading generation. Since 2016, Herdes has published two issues per year, in a deluxe format, combining the look and feel of a collectible book with content that has revolutionised the way we look at travel and fashion through a cutting-edge visual storytelling.
Herdes transports you to a single destination on a captivating journey to uncover its culture, lifestyle and fashion. Our publication is bursting with creativity, courtesy of the work of the best photographers and creative directors. We don't just show our readers breathtaking views; we also bring them interviews with local artists and designers, fashion editorials, articles about both historic and contemporary architecture, restaurant reviews, and luxury retreats. Herdes stands out for its incredible storytelling skills, combining all these elements into a unique reading experience that defies pre-established concepts of travel, fashion and luxury.
Fashion, culture, art, architecture, sustainability, and experiences all come together in this incomparable publication — defining the new language of Herdes.
The Herdes reader is a stylish, cultured, and well-educated traveler. They purchase this title for access to high-quality content that cannot be found elsewhere, whether in magazines or online. The Herdes reader is typically aged 35 and in the ABC1 demographic, with high incomes and a penchant for designer fashion. They are part of the 'Travel Generation' who plan and experience regular aspirational trips to explore new places, often working in creative, artistic, or design fields.
The Herdes reader is a dedicated one, over half having bought the magazine for more than three years. They seek out a visually captivating and intellectually stimulating experience that only Herdes can offer, something they won't find in weekend newspapers, monthly travel magazines, or other less imaginative publications. Herdes readers adore the magazine's daring contemporary design, its fiercely independent viewpoint and its exquisite fashion selections. They are trend makers, not trend followers, rejecting the familiar and trivial for something revolutionary. The Herdes reader is typically aged 35 and in the ABC1 demographic, with high incomes and a penchant for designer fashion. They are part of the 'Travel Generation' who plan and experience regular aspirational trips to explore new places, often working in creative, artistic, or design fields.
“From the bustling fashion avenues of Paris to the rugged landscapes of Patagonia, fashion and travel have always been intertwined - with one influencing the other in an ever-evolving cycle. We want to celebrate the connection between these two art forms by exploring how they shape our world today.”
We Redifine Luxury Hospitality
HERDES is continuously redefining luxury and aims to be a powerful voice for change through cutting-edge content, with exclusive photography and innovative storytelling, bringing new energy to the industry and helping to break through established canons.
We are targeting new generations with renewed values, who are advocates of slow travel with a total experiential interests. Taking every trip as a getaway, Millennials and Gen-Z crave authentic culture, educational experiences, wellness enthusiasm, curious about haute cuisine and eco-conscious. They seek destinations that inspire them and are keen on staying in properties that provide a visual experience through architecture and design, high- technology equipped for a combined “bleisure” stay and unforgettable experiences.
At HERDES we are aware of this generation with strong demand, and celebrate this understanding with bespoke high-captivating content by collaborating with the most prestigious and unique hotel brands in the world.
Some of the brands we have worked with:
Aman
Anantara
Belmond
Bensley Collection
Capella Hotels
Dochester Collection
Four Seasons
Jumeirah
LRX by Hilton
Mandarin Oriental
Oetker Collection
Ritz-Carlton
Rosewood Hotels
Six Senses
St. Regis
The Peninsula Hotels
